✦ ART DIRECTION
✦ CREATIVE STRATEGY & CONTENT
CREATIVE STRATEGY & CONTENT
CAMPAIGN IDEATION & EXECUTION
GRAPHIC & VISUAL DESIGN
ART DIRECTION
ECOMMERCE OPS
✦ GRAPHIC & VISUAL DESIGN
✦ CAMPAIGN IDEATION & EXECUTION
Hi, I’m Tiffany! Nice to Meet You •ᴗ•
My work is driven by a simple belief:
Every great brand moment comes
down to how it makes people FEEL
✦ WHAT I DO TODAY ✦
Handling the creative side of e-commerce at adidas Hong Kong, translating global and local brand stories into high-impact Key Visuals, digital campaign hubs, and immersive site/app user experiences. I love bridging the gap between creativity and business strategy and turning artistic ideas into commercial results.
✦ MY INTERESTS ✦
At heart, I’m deeply passionate about fan culture, community building, and personal connection. I find immense joy in creating tangible moments that bring people together.
✦ EDUCATION ✦
BA in Creative Industries from Toronto Metropolitan University
Master of Global Management from The University of Hong Kong
Featured Work
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Featured Work ✷
adidas HK: 360° Multi-Phase World Cup Campaign Strategy
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adidas HK: 360° Multi-Phase World Cup Campaign Strategy ☻
✦ PROJECT TYPE: Mega-Campaign Strategy, Asset Compositing, UX Architecture
✦ DELIVERABLES: Master Campaign Hub, Localized Key Visuals, On-Site Merchandising
✦ CONTEXT: adidas Hong Kong (E-Commerce)
"London, Occasionally.": Non-Commercial Wembley Fan Activation & Visual Collection
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"London, Occasionally.": Non-Commercial Wembley Fan Activation & Visual Collection ☻
✦ PROJECT TYPE: Fan Culture Activation, Product Design, Community Engagement
✦ DELIVERABLES: Custom Sticker Pack, Hand Fans, Art Prints
✦ CONTEXT: Independent Non-Commercial Fan Project (Wembley Stadium, London)
Local E-Commerce Digital Content & Key Visual Strategy
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Local E-Commerce Digital Content & Key Visual Strategy ☻
✦ PROJECT TYPE: Campaign Ideation + Execution & Digital Content
✦ DELIVERABLES: Multi-Format Digital KVs & Banners for Web & App
✦ CONTEXT: adidas Hong Kong (E-Commerce)
Aloura Lounge x Tessa Conway "Live with Love" Sweatsuit Collection
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Aloura Lounge x Tessa Conway "Live with Love" Sweatsuit Collection ☻
✦ PROJECT TYPE: Influencer Collaboration Strategy & Visual Identity
✦ DELIVERABLES: Sweatsuit Design & Creative Concept, Custom Branded Assets
✦ CONTEXT: Aloura Lounge x Tessa Conway
My Creative Journey
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My Creative Journey ★
Before stepping into the corporate world, I built my own creative online brand in 2021, during my sophomore year of university. Unable to find the stickers I wanted for my laptop, I started designing and selling pop culture-inspired prints, stickers, and positive affirmations.
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I shared my creations and graphic design tips on social media, which fortunately led to creating custom work for brands and individuals—handling everything from initial design to full art direction and strategy.
I kept this up throughout my university years while completing multiple creative internships across the tech, banking, and lifestyle industries. I take great pride in bringing ideas to life and collaborating with talented people along the way.
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After graduating in 2023, I returned to Hong Kong. By this time, I had sold over 6,000 stickers and prints through multiple online channels. With the majority of my customers located in the US, long shipping times led me to close my sticker shop once I cleared out my inventory.
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I pivoted to a warehouse-fulfilled apparel model for six months to focus purely on design, until I eventually paused to dedicate myself to my master's program. During these six months, I also gained valuable experience in e-commerce ops and generated over $100,000 CAD in sales.
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Toward the end of my master’s program, I started as an e-commerce specialist at adidas Hong Kong. In just a few months, I went from assisting with asset uploads to owning the entire digital campaign workflow and creative strategy for our website—where I continue to drive digital storytelling today.
Thanks For Stopping By!
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Thanks For Stopping By! ☺
Strategy meets Creative Fun,
Human Storytelling,
& Work that actually sticks!
Explore my favourite creative projects by clicking the portfolio button below.
Have an idea or creative vision you'd like to bring to life? I’d love to collaborate! Feel free to drop a message using the contact form or send me an email at tiffanykcheung@outlook.com.
Have a wonderful day! :)