Influencer & Creative Strategy:
Tessa Conway x Aloura Lounge "Live with Love" Capsule
Project Type:
Influencer Collaboration Strategy
Brand Strategy
Graphic Design
The Project:
Art directed and designed a 3-colorway minimalist sweatsuit collection and custom collaboration brand tags that seamlessly merged Aloura Lounge’s brand aesthetic with influencer Tessa Conway’s mental health messaging ("Live with Love"), creating an authentic, resonance-driven capsule that connected deeply with both audiences. The entire collection was sold out.
Deliverables:
Minimalist Apparel Design
Art Direction & Creative Concept
Custom Packaging Assets
Bridging Two Communities through
Audience- Centric Creative Alignment
THE STRATEGY: Leveraged Tessa’s core message—"Live with Love"—as the anchor for the visual identity. The minimalist design approach allowed the emotional weight of the message to take center stage without feeling over-branded or commercialized.
Intentional Colourway Curation & Art Direction
Curated a cohesive 3-colourway palette intentionally selected to evoke comfort (grayish white), groundedness (royal blue), and self-love (red)—aligning directly with mental wellness themes.
Custom Collaboration Packaging Brand Tags
Designed to extend the "Live with Love" narrative beyond the garment itself.
Social Amplification: Everyday Comfort as an Engagement Driver
The combination of tactile comfort and relatable mental health messaging naturally invited organic UGC, with community members sharing their images online. Below are some organic UGC examples:
@briannahurchla
@alysha__ow
@daniellabson
@tessalconway
Lasting Connection
Transformed a digital collaboration into a physical, memorable touchpoint that deepened loyalty across both the brand and influencer communities.
